Check out Mia for Gyms

A free-trial enquiry lands at 9pm while your front desk is mid-class and nobody's watching the inbox. Mia is more than an AI receptionist for gyms. She's your AI Conversion Agent™, and she calls every lead back in 60 seconds, qualifies them and books their first session while your team coaches.

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Check out Mia

Tell us about your gym and we'll call you back within one business day.

Every quiet inbox is a membership
walking to another gym.

Someone fills out your free-trial form at 9pm on a Tuesday, or calls between classes when your front desk is coaching, not answering phones. By the time anyone follows up, they've already booked a trial somewhere else.

47hrs
Average time a gym takes to follow up a new trial enquiry
78%
Of trial enquiries join whichever gym replies first
21x
More likely to convert to a paid membership when contacted within 5 minutes instead of 30

Mia calls back in under 60 seconds. Every trial enquiry. Every time.

How it works for gyms.

01

A trial enquiry comes in

From your website, Instagram ad, or a walk-by enquiry after hours, every lead lands with Mia the second it comes in.

02

Mia calls and qualifies the fit

She calls back in under 60 seconds and asks the questions your front desk would: goals, availability and experience, then finds which class or trial suits them best.

03

It's booked into your class calendar

Their first session goes straight into your booking software, plus a reminder text so trials actually show up instead of no-showing.

Every empty trial slot is a membership you didn't convert.

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The system behind Mia

LabHQ by Growth Lab Co is the complete client system behind Mia: CRM, pipeline, automated SMS and email follow-up, no-show reminders, review requests and Australian compliance built in. Built from one ten-minute conversation. Live the same week.

Gyms: common questions

Will callers know Mia is an AI?
Yes. Unlike a silent AI receptionist, Mia tells every caller she's an AI, every time. It's built into every call, not an opt-in.
What does it cost?
The Foundation Offer is $1,995 setup plus $497 a month plus GST. That covers Mia, your CRM, follow-up and booking system.
Can Mia book trial sessions and classes?
Yes. Mia books straight into your class or trial calendar and sends a reminder text, so more trials actually turn up.
Will Mia reduce trial no-shows?
Yes. Every booking gets an automated reminder by SMS, one of the biggest levers for cutting no-shows.
What happens when a member wants to talk to a real person?
Mia hands off to you or your team immediately, any time a caller asks for a human or she can't help.

Hear what Mia sounds like for your gym.

No lock-in, live in under a week, and every call disclosed as AI from the first second.

Hear Mia in action

Also serving: Fitness Studios · Coaches · Small Businesses