We build businesses that grow smarter.
Why we exist
Most businesses aren't short on effort. They're short on a system. Founders and leaders are doing the work of five roles at once, guessing at what to fix next, and calling it growth because the business is still standing.
We exist to close that gap. Stop guessing what's holding growth back — diagnose it, decide what matters, and build what comes next. AI is a tool we use to get there faster. It's never the point.
What we do.
Growth Services. Fractional CGO and growth marketing for established businesses — senior growth leadership, without the full-time hire.
The Growth Lab Academy. A growth program for women running service businesses who are ready to stop being the bottleneck.
The Lab. We build our own products too — Onlist AI and LabHQ — so we know AI as operators, not just consultants.
Founded by an operator
who knows what works.
"I've spent 10+ years in marketing and growth — from startups through to multimillion-dollar businesses. Growth Lab Co exists because most businesses don't need more effort, they need a system. Real-world operator. Not another internet guru."
Bec Bennett, Founder & Fractional Growth Officer, Growth Lab Co. Founded on the Sunshine Coast, Australia.
How we work
We diagnose before we prescribe. No generic playbooks — we find what's actually stopping growth first.
We test on ourselves first. We run our own products on our own business before we ask anyone else to.
We build what grows. And systemise what doesn't need you, so growth stops depending on any one person.