We're on a mission to make AI
accessible to every Australian and New Zealand business.

Why we exist

Most AI advances land with enterprises first. Big companies get the custom builds, the specialist teams, and the budget to experiment. Australian and New Zealand businesses, the backbone of the region's economy, get left waiting for the technology to trickle down, if it ever does.

We exist to close that gap. Everything we build starts with the same question: can a business actually use this, today, without a developer on staff?

What we do.

We build AI products. Onlist AI and LabHQ are ours: built by our team and used by real businesses every day.

We build custom AI solutions. For enterprise and established businesses that need more than an off-the-shelf tool.

We train the next generation. Growth Lab Academy teaches business owners and builders how to actually use AI.

Founded by an award-winning marketer
who knows what works.

Bec Bennett, founder of Growth Lab Co, laughing at her desk

"I spent a decade watching brilliant businesses get left behind by technology built for someone else's budget. We started Growth Lab Co to change that: build the AI, test it on our own business first, then hand it to business owners in a form they can actually use."

Bec Bennett, Founder, Growth Lab Co. Founded on the Sunshine Coast, Australia.

How we work

We build fast. Short cycles and real releases, not slideware.

We test on ourselves first. We run our own products on our own business before we ask anyone else to.

We ship tools people can use. If an owner can't run it without a developer, we haven't finished the job.

See what we're building.

Take a look at the products, solutions and training coming out of the lab, or check where your own business stands with Onlist.