AI Consulting for Founders, CEOs & Busy Teams

We find the 10+ hours a week your team loses to repetitive admin, automate it, and train you and your people to run it. Strategy, builds and training, all done for you. It starts with a free 30-minute call.

30 minutes · no pitch deck · direct with the founder

2 AI companiesbuilt and operated: LabHQ and Onlist AI
10 yearsof marketing before the AI stack
Claude-firstthe same tools powering the world's best teams
Plain Englishno jargon, no hype, no lock-in

How it works

Three steps. The first one costs you nothing but half an hour.

Step 1 · Free

Strategy call, 30 minutes

You talk, I listen. We map where your business bleeds hours: follow-ups, admin, quoting, reporting, customer replies. You'll leave knowing your two biggest automation opportunities, whether we work together or not.

Step 2 · $990

Your AI roadmap

A written plan for your business: exactly what to automate, in what order, with which tools, what it costs and what it saves. Delivered within one week. Yours to run yourself or hand to any builder.

Step 3 · Optional

I build it with you

If you want it built, I build it. Sprints from $2,990, and your full $990 roadmap fee comes off the first build. No retainers, no lock-in.

The AI roadmap

The free call diagnoses. The roadmap prescribes. Here's the maths: a business your size typically loses 12 to 18 hours a week to work a machine should do. That's $25,000 to $40,000 a year in wages. This costs less than one week of that leak.

Founding rate
$990 AUD + GST

$2,400 value · one-off · credited in full toward any build within 30 days

  • Workload map: where your team's hours actually go
  • Your top 3 automations, costed in hours and dollars
  • The exact tool stack for each, in plain English
  • 90-day implementation sequence: first, second, third
  • Build-vs-buy call on each item, honestly made
  • Hands-on session: I set up Claude, Claude Cowork and Claude Code with you
  • 30-minute walkthrough call when it lands

The guarantee

If the roadmap doesn't find you at least 10 recoverable hours a week, you get a full refund. No argument, no forms.

Start with the free call

Every roadmap starts with the free 30-minute call. No payment before we've spoken.

Why me and not an agency

I'm not reselling a course I watched. I've spent a decade in marketing and the last stretch building AI companies with my own money on the line: LabHQ, a white-label AI client system for service businesses, and Onlist AI, which measures whether AI assistants recommend your business.

That means when I recommend an automation, it's because I've built it, broken it, and rebuilt it, not because it's on a slide.

You deal with me, start to finish. No account managers, no handoffs, no junior "AI specialists" learning on your invoice.

What founders bring to the call

The task your team complains about most. The thing that falls through the cracks. The report you rebuild every month. That's usually where the first 10 hours a week are hiding.

You'll own the tools, not rent them

Every engagement includes hands-on setup, so AI keeps working for you after I leave the room.

Claude

Your thinking partner

I set up Claude for you and your team: projects, memory, and the prompts that fit your actual work, so it answers like someone who knows your business.

Claude Cowork

Your admin off your plate

Claude Cowork handles knowledge work on your desktop: documents, spreadsheets, reports. I'll configure it around your real files and workflows.

Claude Code + agents

Your own AI agents

For teams ready to go further: I show you how AI agents get built with Claude Code, and we stand up your first one together on a task you actually need done.

Fair questions

Is the 30-minute call actually free, or is it a sales pitch?
It's free, and you'll get real value from it: I'll tell you your two biggest opportunities on the call. What you won't get free is the full plan. That's the roadmap, and it's priced so I can do it properly.
We're not technical. Is that a problem?
It's the point. Everything is written in plain English for the person who runs the business, not the person who runs the servers.
What if there's nothing worth automating?
Then I'll tell you that on the free call and we'll both save a week. I only sell the roadmap when I can see the hours to recover.
Which tools do you use?
Claude sits at the centre, alongside n8n, GoHighLevel, Retell and ElevenLabs depending on the job. But the roadmap recommends what fits your business, including tools you already pay for.

Your admin leak costs more than the fix.

Free 30-minute call first. Refunded if I find nothing. The only losing move is the one you're making now.

Book my free strategy call